In a very candid statement Malorie Lucich, a Facebook spokesperson has captured the essence of social media – “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.”
The above statement immediately brings to mind the days of the bards and time when people believed in socializing and sharing thoughts and ideas in a gathering. When great men, thinkers and priests delivered a sermon or a speech from a pulpit or a pedestal, it engaged the listeners since they came from trusted and authentic sources. Till date, this concept of communication has remained the same, only the mode of it has changed. It has taken the shape of online social media communication – the basic idea being audience engagement.
Human psychology is receptive to words which comes out from the mouth of a friend, follower, or a social contact. This is exactly how social media networking sites work when news, messages are updated and shared across to reach friends and followers. Say for instance, a company website has good reviews about a product or a service. But, tell me, do you really believe it all? I guess you are in two minds! But suppose you get a positive review about the same from a friend on your News feed or a tweet from a follower who has actually used the product or service, what then? You tend to agree all the more, and are keen to trust the authenticity of the company.
Hence, social media sites are the best channels that can give business the right boost in the direction of profit. Gradually, the viral nature of the networking sites help building the brand and enhance business credibility. So create, connect and communicate and build up company trust through engaging power of the myriads social media sites.
At SEO Guys we have a bunch of Advance Internet Marketers who can help your business grow through social media marketing.
